Eng qimmat brend (savdo markasi) qancha turadi? Dunyodagi eng qimmat brend qaysi? Kimning firma logotipi yiliga milliardlab dollar daromad keltiradi? Yaqin kelajakda qaysi brend muvaffaqiyat qozonadi? Ushbu savollarga quyidagi reytingdan javob olishingiz mumkin.<\/p>\n
Har yili bir-biridan mustaqil tarzda ikki nashr (“Business Week” va “The Financial Times”) Interbrand xalqaro konsalting guruhi va Millward Brown Optimor tadqiqot kompaniyalari dunyoning eng yaxshi va qimmat brendlari reytingini e’lon qiladi.<\/p>\n
“Business Week” va Interbrand kompaniyasi hamkorlikda bu yil yettinchi marta “Dunyoning eng yaxshi 100 ta brendi”<\/strong> reytingini e’lon qildilar.<\/p>\n O’tgan yili bo’lgani kabi 2007 yilda ham CocaCola <\/strong>reytingda birinchilikni qo’lga kiritdi. Kompaniya daromadlari bu yil o’tgan yilgiga qaraganda 3 %ga kam bo’lsa-da, brend reytingda o’z mavqeini saqlab qoldi. Eslatib o’tamiz, so’nggi paytda ushbu alkogolsiz ichimlikning zararlari haqida matbuot chiqishlari CocaCola reytingiga sezilarli darajada ta’sir o’tkazgan.<\/p>\n Reytingda ikkinchi o’rinni jahon komputer dasturlari bozorini egallab ulgurgan Microsoft<\/strong> (59 mlrd. $) kompaniyasi egalladi. Undan keyingi o’rinda IBM<\/strong> turibdi: uning yillik daromadi 2 foizga o’sgan va 57 mlrd. dollarni tashkil etgan.<\/p>\n AQShning General Electric<\/strong> (51,5 mlrd. $) brendi 4-o’rinda bo’lsa, ko’pchilikning sevimli uyali telefon markasi, Finlandiyaning Nokia<\/strong> (33,6 mlrd. $) brendi 5-o’rinni egalladi. Kuchli o’nlikka yana Toyota <\/strong>(32 mlrd. $), Intel<\/strong> (30,9 mlrd. $), McDonalds<\/strong> (29,3 mlrd. $), Disney<\/strong> (29,2 mlrd. $) va Mersedes<\/strong> (21,5 mlrd. $) brendlari kirgan.<\/p>\n Eng rivojlanayotgan brend sifatida Google<\/strong> e’tirof etilgan. Uning qiymati 44 5ga o’sib, 17,8 mlrd. $ni tashkil etgan. Shuningdek, Zara <\/strong>(22%), Apple<\/strong> (21%) va Nintendo<\/strong> (18%) brendlarida ham bu yil katta o’sish kuzatilgan.<\/p>\n <\/strong><\/p>\n Dunyoning eng yaxshi brendlari (Interbrand)<\/strong><\/p>\n 1. Coca-Cola, AQSh “Dunyoning eng yaxshi 100 ta brendi” reytingining muqobili Millward Brown Optimor va “Financial Times” gazetalari hamkorligida tashkil etilgan “Eng qimmat 100 ta brend”<\/strong> ro’yxatidir. Eng yaxshi brendlar reytingi ekspertlarning bahosi orqali aniqlangan bo’lsa, eng qimmatbaho brendlar – iste’molchilar fikrlari asosida tuzilgan.<\/p>\n MBOga ko’ra, dunyodagi eng qimmat brend Google<\/strong> bo’lib, uning qiymati 77 %ga oshgan va 66 mlrd. $ deya baholangan. Keyingi o’rinlarni General Electric<\/strong> (62 mlrd. $) va Microsoft<\/strong> (55 mlrd. $) brendlari egalladi. To’rtinchi o’rinda 44 mlrd. qiymat bilan CocaCola<\/strong> turgan bo’lsa, 5-o’rinni China Mobile<\/strong> (41 mlrd. $) band etdi.<\/p>\n MBO ekspertlariga ko’ra, eng tez rivojlanayotgan savdo markalari Marks & Spencer<\/strong> (192%), Best Buy (113%) va Target (88%)dir. Eng past ko’rsatgich Home Deport (-33%) da kuzatildi. Shunigdek T-Mobile – (-32%), Intel (-26%) va Dell (-24%) brendlar qiymati ham tushib ketgan.<\/p>\n Dunyoning eng qimmatbaho brendlari\u00a0 (Millward Brown Optimor)<\/strong><\/p>\n N\/Kompaniya nomi\/Brand qiymati, mln. $ <\/span><\/p>\n 1. Google\u00a0 66 434 Ikkala reytingda ham bir-biriga o’xshash bir jihat bor. Ularda AQSh brendlari ko’p bo’lib, o’zlari ta’kidlaganidek, “Amerika markalari eng yaxshi bo’lishi kerak” prinsipiga amal qolmoqda. Lekin bu aksioma qachongacha davom etishini vaqt ko’rsatadi.<\/p>\n Davronbek Tojialiyev<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Eng qimmat brend (savdo markasi) qancha turadi? Dunyodagi eng qimmat brend qaysi? Kimning firma logotipi yiliga milliardlab dollar daromad keltiradi? Yaqin kelajakda qaysi brend muvaffaqiyat qozonadi? Ushbu savollarga quyidagi reytingdan javob olishingiz mumkin. Har yili bir-biridan mustaqil tarzda ikki nashr (“Business Week” va “The Financial Times”) Interbrand xalqaro konsalting guruhi va Millward Brown Optimor tadqiqot kompaniyalari dunyoning eng yaxshi va \u0414\u0430\u0432\u043e\u043c\u0438 …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[233],"tags":[284,285,286],"_links":{"self":[{"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/posts\/199"}],"collection":[{"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199"}],"version-history":[{"count":2,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":201,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=\/wp\/v2\/posts\/199\/revisions\/201"}],"wp:attachment":[{"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/davronbek.ziyouz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. Microsoft, AQSh
\n3. IBM, AQSh
\n4. GE, AQSh
\n5. Nokia, Finlandiya
\n6. Toyota, Yaponiya
\n7. Intel, AQSh
\n8. McDonald\u2019s, AQSh
\n9. Disney, AQSh
\n10. Mercedes, Germaniya
\n11. Citi, AQSh
\n12. Hewlett-Packard, AQSh
\n13. BMW, Germaniya
\n14. Marlboro, AQSh
\n15. American Express, AQSh
\n16. Gillette, AQSh
\n17. Louis Vuitton, Fransiya
\n18. Cisco, AQSh
\n19. Honda, Yaponiya
\n20. Google, AQSh
\n21. Samsung, Koreya
\n22. Merrill Lynch, AQSh
\n23. HSBC, Buyuk Britaniya
\n24. Nescafe, Shveysariya
\n25. Sony, Yaponiya
\n26. Pepsi, AQSh
\n27. Oracle, AQSh
\n28. UPS, AQSh
\n29. Nike, AQSh
\n30. Budweiser, AQSh
\n31. Dell, AQSh
\n32. JPMorgan, AQSh
\n33. Apple, AQSh
\n34. SAP, Germaniya
\n35. Goldman Sachs, AQSh
\n36. Canon, Yaponiya
\n37. Morgan Stanley, AQSh
\n38. Ikea, Shvetsiya
\n39. UBS, Shveysariya
\n40. Kellogg\u2019s, AQSh
\n41. Ford, AQSh
\n42. Philips, Niderlandiya
\n43. Siemens, Germaniya
\n44. Nintendo, Yaponiya
\n45. Harley-Davidson, AQSh
\n46. Gucci, Italiya
\n47. AIG, AQSh
\n48. eBay, AQSh
\n49. AXA, Fransiya
\n50. Accenture, AQSh
\n51. L\u2019Oral, Fransiya
\n52. MTV, AQSh
\n53. Heinz, AQSh
\n54. Volkswagen, Germaniya
\n55. Yahoo!, AQSh
\n56. Xerox, AQSh
\n57. Colgate, AQSh
\n58. Chanel, Fransiya
\n59. Wrigley, AQSh
\n60. KFC, AQSh
\n61. Gap, AQSh
\n62. Amazon.com, AQSh
\n63. Nestle, Shveysariya
\n64. Zara, Ispaniya
\n65. Avon, AQSh
\n66. Caterpillar, AQSh
\n67. Canone, Fransiya
\n68. Audi, Germaniya
\n69. Adidas, Germaniya
\n70. Kleenex, AQSh
\n71. Rolex, Shveysariya
\n72. Hyundai, Koreya
\n73. Herms, Fransiya
\n74. Pizza Hut, AQSh
\n75. Porsche, Germaniya
\n76. Reuters, Buyuk Britaniya
\n77. Motorola, AQSh
\n78. Panasonic, Yaponiya
\n79. Tiffany & Co., AQSh
\n80. Allianz, Germaniya
\n81. ING, Niderlandiya
\n82. Kodak, AQSh
\n83. Cartier, Fransiya
\n84. BP, Buyuk Britaniya
\n85. Mot & Chandon, Fransiya
\n86. Kraft, AQSh
\n87. Hennessy, Fransiya
\n88. Starbucks, AQSh
\n89. Duracell, AQSh
\n90. Johnson & Johnson, AQSh
\n91. Smirnoff, AQSh
\n92. Lexus, Yaponiya
\n93. Shell, Niderlandiya
\n94. Prada, Italiya
\n95. Burberry, Buyuk Britaniya
\n96. Nivea, Germaniya
\n97. LG, Koreya
\n98. Nissan, Yaponiya
\n99. Polo RL, AQSh
\n100. Hertz, AQSh<\/p>\n
\n2. GE (General Electric)\u00a0 61 880
\n3. Microsoft\u00a0 54 951
\n4. Coca Cola\u00a0 44 134
\n5. China Mobile\u00a0 41 214
\n6. Marlboro\u00a0 39 166
\n7. Wal-Mart\u00a0 36 880
\n8. Citi\u00a0 33 706
\n9. IBM\u00a0 33 572
\n10. Toyota\u00a0 33 427
\n11. McDonald’s\u00a0 33 138
\n12. Nokia\u00a0 31 670
\n13. Bank of America\u00a0 28 767
\n14. BMW\u00a0 25 751
\n15. HP\u00a0 24 987
\n16. Apple\u00a0 24 728
\n17. UPS\u00a0 24 580
\n18. Wells Fargo\u00a0 24 284
\n19. American Express\u00a0 23 113
\n20. Louis Vuitton\u00a0 22 686
\n21. Disney\u00a0 22 572
\n22. Vodafone\u00a0 21 107
\n23. NTT DoCoMo\u00a0 19 450
\n24. Cisco\u00a0 18 812
\n25. Intel\u00a0 18 707
\n26. Home Depot\u00a0 18 335
\n27. SAP\u00a0 18 103
\n28. Gillette\u00a0 17 954
\n29. Mercedes\u00a0 17 813
\n30. Oracle\u00a0 17 809
\n31. HSBC\u00a0 17 457
\n32. Tesco\u00a0 16 649
\n33. ICBC\u00a0 16 460
\n34. Verizon Wireless\u00a0 16 261
\n35. Starbucks\u00a0 16 057
\n36. Honda\u00a0 15 465
\n37. Dell\u00a0 13 903
\n38. Bank of China\u00a0 13 689
\n39. Royal Bank of Canada\u00a0 13 624
\n40. Porsche\u00a0 13 372
\n41. Deutsche Bank\u00a0 13 210
\n42. Yahoo!\u00a0 13 201
\n43. eBay\u00a0 12 927
\n44. Samsung\u00a0 12 742
\n45. Ford\u00a0 12 627
\n46. L’Oral\u00a0 12 303
\n47. Banco Santander\u00a0 12 094
\n48. Pepsi\u00a0 11 756
\n49. Carrefour\u00a0 11 710
\n50. Merrill Lynch\u00a0 11 655
\n51. UBS\u00a0 11 591
\n52. Target\u00a0 11 560
\n53. ING\u00a0 11 539
\n54. Canon\u00a0 11 413
\n55. Sony\u00a0 11 389
\n56. Morgan Stanley\u00a0 11 204
\n57. Chevrolet\u00a0 11 202
\n58. Nissan\u00a0 11 189
\n59. Chase\u00a0 11 182
\n60. Motorola\u00a0 10 787
\n61. China Construction Bank\u00a0 10 757
\n62. Accenture\u00a0 10 534
\n63. Nike\u00a0 10 290
\n64. Harley-Davidson\u00a0 10 269
\n65. Wachovia\u00a0 10 035
\n66. Budweiser\u00a0 9 977
\n67. Orange\u00a0 9 922
\n68. Marks & Spencer\u00a0 9 509
\n69. FedEx\u00a0 9 310
\n70. Cingular Wireless\u00a0 9 260
\n71. Siemens\u00a0 9 111
\n72. State Farm\u00a0 8 738
\n73. H&M\u00a0 8 711
\n74. JP Morgan\u00a0 8 490
\n75. TIM\u00a0 8 440
\n76. Goldman Sachs\u00a0 8 239
\n77. T-Mobile\u00a0 8 047
\n78. Colgate\u00a0 7 711
\n79. Chanel\u00a0 7 499
\n80. Subway\u00a0 7 433
\n81. IKEA\u00a0 7 373
\n82. Royal Bank of Scotland\u00a0 7 200
\n83. VW (Volkswagen)\u00a0 7 033
\n84. Cartier\u00a0 7 021
\n85. Hermes\u00a0 6 939
\n86. Best Buy\u00a0 6 674
\n87. Barclays\u00a0 6 612
\n88. Avon\u00a0 6 558
\n89. Gucci\u00a0 6 524
\n90. Zara\u00a0 6 469
\n91. WaMu\u00a0 6 126
\n92. Amazon\u00a0 5 964
\n93. BP\u00a0 5 931
\n94. AIG\u00a0 5 880
\n95. ABN AMRO\u00a0 5 617
\n96. Auchan\u00a0 5 570
\n97. Asda\u00a0 5 540
\n98. Lexus\u00a0 5 421
\n99. Esprit\u00a0 5 411
\n100. Rolex\u00a0 5 387<\/p>\n